Cookie Policy

COOKIE POLICY

Last Updated: 27/05/2025

Sellertons Limited ("Sellertons," "we," "our," or "us") operates the website www.sellertons.co.uk and is committed to protecting and respecting your privacy. This Cookie Policy explains how we use cookies and similar technologies to improve your experience on our website. This cookie policy is part of Sellertons Limited's privacy policy

This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR), which regulate the use of cookies and tracking technologies.

1. WHAT ARE COOKIES?

Cookies are small text files stored on your device when you visit our website. They help us improve website functionality, enhance security, analyse site performance, and provide a personalised experience. Cookies do not harm your device and can be managed or deleted at any time.

2. HOW WE USE COOKIES

Sellertons uses cookies to:

  • Ensure the site functions properly, including logging in and adding items to the shopping cart.
  • Provide personalised experiences based on your actions
  • Optimise marketing communications and measure advertising effectiveness
  • Understand how visitors interact with the site for performance improvements

3. TYPES OF COOKIES WE USE

We categorise our cookies as follows in compliance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR):

a) Required Cookies - are processed under legitimate interest (Article 6(1)(f) GDPR) as they are essential for website functionality. These do not require consent.

These cookies are required for core website functions and cannot be disabled. They include:

  • Session cookies that maintain user authentication
  • Cookies essential for payment processing (Shop Pay, PayPal – when added)

b) All other cookies - are processed based on your explicit consent (Article 6(1)(a) GDPR), obtained through our cookie consent banner.

I. Performance & Analytical Cookies

These cookies collect aggregated data about how visitors use our site, helping us improve functionality. Examples include:

  • Google Analytics

II. Functionality Cookies

These cookies remember user preferences, such as:

  • Language selection
  • Shopping cart contents
  • Adjust content based on your preferences

III. Marketing & Advertising Cookies

These cookies help us and third parties deliver relevant ads across platforms. We use:

  • Facebook Pixel
  • TikTok Pixel
  • Email marketing tools (e.g., HubSpot, Klaviyo)

Cookie Table

Below is a live cookie table displaying the main categories, providers, and examples of cookies used on our site. This list is maintained and updated regularly to reflect current tracking practices.

Category Provider Purpose Example Cookies Lifespan
Strictly Necessary Sellertons Ensures website functionality sessionid, cart_token Session-based
Functional
 Sellertons Stores user preferences language_pref 1 year
Judge.me Manages reviews and displays review widgets judgeme_reviewed, judgeme_reminder_shown 1 year
Analytics Google Analytics Measures site traffic _ga, _gid 24 hours
Marketing
 Facebook Pixel Tracks ad performance fbp, fr 90 days
Judge.me Tracks review interactions for marketing judgeme_marketing, judgeme_tracking 1 year
Advertising Google Ads Shows personalised ads IDE, ANID 2 years
Marketing Klaviyo Used to track email campaigns klaviyoEmail 2 years

This table provides examples of cookies used on our website. The actual cookies in use may vary over time. You can manage or disable cookies via your browser settings.

Some third-party cookies are managed by external providers i.e.. Google, Facebook, and TikTok. We do not control these cookies directly. To manage these cookies, please refer to the privacy policies of the respective providers.

4. MANAGING COOKIES

Upon your first visit, you will see a cookie consent banner. Only essential cookies required for the functionality of the site (such as managing user sessions, shopping cart functions, and security) are preloaded. Non-essential cookies, such as those used for analytics, marketing, and personalisation, are only loaded after you provide explicit consent.

The cookie banner allows you to confirm the following consents:

    • Accept all cookies
    • Decline all cookies
    • Customise your preferences by selecting specific cookie categories

You have the right to withdraw your consent to non-essential cookies at any time. This can be managed by:

    • Adjusting browser settings to block or delete cookies
    • Using browser add-ons to opt out of tracking (e.g., Google Analytics opt-out)
    • Disabling third-party cookies through respective service settings (see links below)
    • Changing your cookie preferences on Sellertons website at any time by clicking the "fingerprint button" on the left of the page..

For further detailed guidance, visit www.allaboutcookies.org or www.youronlinechoices.com/uk.

5. GOOGLE CONSENT MODE

We have integrated Google Consent Mode v2 on our website. This enables us to adjust how Google services like Analytics and Ads behave based on your cookie consent choices. Only data permitted by your selected preferences will be transmitted to Google.

6. COOKIE RETENTION PERIODS

Sellertons follows UK industry standards for cookie retention:

    • Required Cookies: Deleted at session end
    • Performance & Analytical Cookies: Stored for up to 24 months. This period allows us to analyse long-term website performance trends, assess marketing effectiveness, and improve user experience while aligning with industry standards such as Google Analytics
    • Personalised Cookies: Stored for up to 12 months. This ensures returning users retain their preferences for a seamless experience while balancing convenience with data minimisation, in compliance with UK GDPR.
    • Marketing Cookies: Stored for up to 540 days, to track ad performance over multiple customer interactions and ensure personalised ad experiences are consistent over time.

7. CUSTOMER SUPPORT & FUNCTIONAL ENHANCEMENT COOKIES

Sellertons may use cookies to enhance customer support, personalise user experiences, and improve website functionality. These cookies help in areas such as:

    • Live chat and customer service interactions
    • Product recommendations based on browsing history
    • Saving user preferences for faster website navigation
    • Interactive site features (e.g., Wishlist, recently viewed products)

Depending on the tools we integrate in the future, these cookies may be set by:

    • First-party tools (cookies directly from Sellertons to store user preferences).
    • Third-party services (such as live chat, automated customer support, or recommendation engines).

7.1 MANAGING FUNCTIONAL COOKIES

You can manage your cookie preferences at any time through our Cookie Consent Settings or by adjusting your browser settings. If you choose to disable functional cookies, some interactive features (such as live chat, product recommendations, and saved preferences) may not work as intended.

We will update this section as we introduce new tools to improve customer experience.

8. CHANGES TO THIS POLICY

We may update this Cookie Policy from time to time in order to reflect any changes to the cookies and related technologies we use, or for other operational, legal or regulatory reasons.

Each time you use our Website, the current version of the Cookie Policy will apply. When you use our Website, you should check the date of this Cookie Policy (which appears at the top of this document) and review any changes since the last version.

9. CONTACT US

For questions about this Cookie Policy, please contact us:

Privacy Officer, Sellertons Limited
Email: contact@sellertons.co.uk
Website: www.sellertons.co.uk